Anthony Robinson

DIGITAL PORTFOLIO

CONTACT

ABOUT ME

I am Anthony Robinson. I have Extensive Online Marketing/Advertising experience in Media Planning/Buying, Customer/Lead Acquisition, Digital Marketing Strategy/Execution, and Ad Campaign Management/Analysis utilizing Search Engines, Mobile, Social Media, Affiliate, and Display platforms to generate Leads and Revenue.

I've lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, retargeting and marketing automation. Applied experience, deploying display ad servers to meet goals and integrate with content management systems.

Download my CV

Buyers Journey

Digital Transformation

Producing strategic business process/re-engineering consultation as needed while performing multiple, technical projects. Conduct research on potential media opportunities for clients to reach their defined target audience online.

SEE PORTFOLIO

WEB DESIGN

80%

PROJECT MANAGEMENT

90%

MARKETING AUTOMATION

96%

EMAIL MARKETING

94%

MANAGE CONTENT TEAM

90%

ADOBE MARKETING CLOUD

95%

SERVICES

PROJECT MANAGEMENT

It’s more important to set and establish the rules and expectations for how the work gets done, then the way it gets done. It’s ok to be out of your comfort zone, that’s where great ideas can form and develop.

WEB DESIGN

Including web graphic design; interface design; authoring, and standardized code and proprietary software; user experience design; and search engine optimization. Including many different skills and disciplines in the production.

MARKETING AUTOMATION

Employ software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.)

PORTFOLIO

ALL
DESIGN
CONTENT
MARKETING
DEMAND GEN
EMAIL

DESIGN

CONTENT

MARKETING

DEMAND GEN

MY EXPERIENCE

Digital Marketing Director

2014-2017

Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, retargeting and marketing automation. Applied experience, deploying display ad servers to meet goals and integrate with content management systems.

Senior Digital Planner/Buyer

2012-2014

Produced strategic business process/re-engineering consultation as needed while performing multiple, technical projects. Conduct research on potential media opportunities for clients to reach their defined target audience online.

Senior Manager of Online Media

2005-2012

Managed and optimized Digital campaigns for external and internal clients via Search Engines, Display, Mobile, Lead-generation and Social Media platforms.

Digital Advertising/Marketing Contractor/Consultant

2000-2005

Managed client's user acquisition, conversion and retention initiatives through SEM, online advertising, email marketing, and other social/viral marketing channels.

LOOK INNOVATIVE AGENCY

1

LOOK

STRATEGY

posted by Anthony Robinson

Digital strategies do not have lifetimes. Campaigns within a digital strategy are likely to have a set lifetime, but the strategy continues with evaluated aims and successes from previous campaigns taken into account and expanded upon taken into account and expanded upon.

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BRAND

Brand Development

posted by Anthony Robinson

Now more than ever websites, search marketing, mobile content, social media, rich media, commerce, email marketing and their interaction, all have to be carefully considered in a brand building process. In a branding process it all starts with the customer.

3

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Experience Design

posted by Anthony Robinson

There are many key factors to understanding Interaction Design and how it can enable a pleasurable end user experience. “Does this website give me value? Is it easy to use? Is it pleasant to use?” These are the questions that run through the minds of visitors.

GET IN TOUCH

Address

3460 Kingsboro Road | 405 | Atlanta, GA 30326 USA

Phone: 404.721.4149

Mobile: 404.838.6995

anthony.w.robinson@zoho.com

info@lookinnovative.com